The company

Inventia is the leader in Conversational Commerce and Digital Sales Automation thanks to its proprietary platform Inventia Phygital4x, used in many Digital Transformation projects. The solution allows to insert the human interaction on any digital touchpoint to increase process effectiveness and conversion rate.

Inventia main innovation is to merge for the first time an Audio-Video-Text chat system with advanced tools for collaboration and process orchestration, allowing companies to manage complex processes step by step in full compliance with laws and regulations.

Founded in 2012 by Andrea Cinelli, Inventia grew up exponentially and is now a recognized company with many enterprise level customers like banks, telcos, insurances and automotive companies.

Inventia technology has been named Gartner Cool Vendor.

“Inventia aims to recreate a cross-platform human sales and service experience allowing a remote agent to complete a business workflow with a prospect customer using a remote device e.g. kiosk, vending machines, ATMs, Smartphones, Tablets and Web VideoChat. Also a customer can start a business workflow interacting with a remote agent from a mobile device and then complete the transaction on a kiosk or on any other touch point. This is a unique capability in the current market of video chat and video customer engagement scenario.”
Gartner Inc., “Cool Vendors in Italy 2015”
Analysis by Regina Casonato, Brian Manusama


Andrea Cinelli

Founder & CEO

Andrea covered for 15+ years senior and top management roles for several Italian and international corporations like Telecom Italia, Tim Mobile, Wind Orascom, Vodafone, Trend Micro, Cdc Point, Apple Inc. in Italy, the US (4y) and Germany, across Software, Information Technology and Telcos.


Massimo Castelli


Senior Executive with 20+ years of experience in senior top management roles in Italian and International companies such as Tim (CMO), Telecom Italia (COO), Wind (CMO), Infostrada (CMO), Seat PG (COO).


Antonio Minosi


Antonio has 14+ years of experience in engineering, product and business development, both in industrial and ICT.

He covered several senior management roles as technical, operational and general manager, and has been active as member of board in different companies.


Selected as Cool Vendor by Gartner is 2015 and included in Gartner Hype Cycle in 2015-2017

Selected for a financing project from Invitalia Smart&Start programme supporting new businesses that rely on innovation

Received funding from European Union’s Horizon 2020 Research and Innovation Programme under grant agreement n. 710216

Among the 10 finalists of Unicredit Start Lab Programme & Special mention of the Jury

Finalist at ScaleIT eventi in Milan

Exhibitor at MWC 17 in Barcelona, the most important global event for mobile technologies

Andrea Cinelli invited to join Founders’ Forum at (NYC, Rome, Hong Kong venues) as Rising Star/Disruptive Entrepreneur

Selected as HP official Business and Technology Partner

Recognized as “PMI innovativa” (Innovative SME)